Event Marketing • Social Media Campaigns • Community Engagement

 

Techiversary Campaign

The Techiversary Campaign was developed to celebrate the growth of Warrior Tech NC while promoting expanded programming, competitions, and community engagement across two Triangle-area locations. The campaign combined event branding, social media promotion, experiential marketing, and community-focused storytelling to create excitement around the growing local ninja community.

As part of the campaign, I helped develop the visual identity and promotional direction for the event across digital, environmental, and in-person touchpoints. The goal was to create an energetic and welcoming experience that encouraged participation from athletes, families, and first-time visitors while reinforcing the community-focused culture of the brand.

The campaign included promotional graphics, social media content, event signage, branded merchandise, competition materials, athlete workshops, vendor coordination, and live event experiences designed to build anticipation and increase audience engagement leading up to the grand opening celebrations.

Through coordinated promotion and community outreach, the Techiversary events attracted large crowds across both locations, generating strong attendance, community participation, and social engagement throughout the campaign rollout. Event photography captured long lines, packed facilities, athlete appearances, workshops, food trucks, and interactive experiences that helped reinforce the energy and momentum of the growing brand.

My role extended across campaign branding, social media visuals, environmental graphics, promotional coordination, event experience design, and creative support for both digital and live audience engagement.

Contributions Included:

  • Campaign branding and visual identity support

  • Social media graphics and promotional campaigns

  • Event signage and environmental graphics

  • Competition branding and promotional materials

  • Merchandise and apparel graphics

  • Community engagement and audience outreach

  • Athlete workshop and event promotion

  • Vendor and event coordination support

  • Experiential branding across live events

  • Creative direction for campaign visuals and promotional assets

Focus:

The goal was to create a cohesive event campaign that combined branding, social media promotion, and live audience engagement to strengthen community connection, increase visibility, and celebrate the continued growth of Warrior Tech NC.